Sonya Hwang, Principal
Known in the industry as a trailblazer, Principal Sonya Hwang has earned a reputation for incredible service and far-reaching results. She created Ki Communications in 2002 to go beyond the boundaries of traditional PR and to found a service that strikes at the core of good communication—helping people and organizations define their individual style and ensuring their distinctive voice is heard both on and off line.
Whether it’s pitching the media or building a comprehensive digital strategy, Sonya is known for her intense attention to detail, her innate graciousness, and her unwavering commitment to results.
She cut her teeth in the enchanted halls of one of North America’s top hotels, the Fairmont Chateau Whistler. As the hotel’s Director of Public Relations, Sonya guided the hotel’s impeccable reputation through international media markets and each of its vital products including travel, business, wellness, F&B, golf, ski, snow sports, entertainment and lifestyle.
Her strong affinity with the natural world has led to an abiding respect and commitment to sustainability, in both the environmental, social and business realms. For each client, Sonya aims to create long-lasting, deep relationships that lead to enduring success. She seeks to share her talents with those people and organizations that are capable of envisioning a world that doesn’t put the environment at odds with the bottom line.
Sonya’s combination of savvy street smarts and refined business know-how mean that she will deliver the plan and make sure the plan delivers.